He was born in Istanbul in 1970. After graduating from the Department of Business Administration at Eastern Mediterranean University, he completed postgraduate studies in advertising strategies at New Hampshire College. In 1997, he founded Jingle Jungle.

He has won the “Best Advertising Music” award nine times and earned the “Golden Epica” for “Best Advertising Music” in Europe. To date, he has composed music for over 10,000 advertisements, soundtracks for 35 feature films, and music for 14 national and international corporate identities. Together with his team, he has been nominated multiple times for Best Film Music and won the “Best Film Music” award twice for the soundtrack of Kağıttan Hayatlar (Paper Lives).

Throughout his career, in addition to serving as a member and president of the MSG (Musicians’ Society Management Board), he has contributed to the industry as a founding member and chairman of MMBD, as well as a partner and board member of I.C.R.M (International Copyright Management).